General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Not surprisingly, members of online dating sites aren’t always completely honest.
Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.
The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.
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